Tag Archives: warm beer

Chilled – Not Frozen – Craft Beer is Happy Craft Beer

Novelsit Haruki Murakami with a frozen Budweiser can

“[A] cold beer at the end of the day is the best thing life has to offer. Some choosy people say that a too cold beer doesn’t taste good, but I couldn’t disagree more. The first beer should be so cold you can’t even taste it. The second one should be a little less chilled, but I want that first one to be like ice. I want it to be so cold my temples throb with pain. This is my own personal preference of course.”

– Haruki Murakami, The Wind-Up Bird Chronicle

Freezing, ice-cold beer may be Mr. Murakami’s preference–or the preference of the character who’s speaking in his novel, The Wind-Up Bird Chronicle. But it sure isn’t mine.

Call me “choosy,” but unless I’m drinking Budweiser or some other watered-down, poor-tasting brew, I’d rather drink it chilled or close to room temperature.

That’s just my own personal preference of course.

The colder the beer, the less you can taste it. Ice-cold liquids numb your taste buds. That’s a fact, and one you can easily test. Just do a side-by-side tasting of a freezing cold brew and a room temperature one. Now, if you choose to drink shitty beer, than freezing cold may be the way to go. But with so much good beer on the market, you’re doing yourself a disservice by not truly tasting and savoring it.

UBN

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