Tag Archives: The Boston Beer Co.

Boston Beer Co. Wants You to Celebrate ‘National Lager Day’ on Monday, Dec. 10

National Lager Day Beer Bier

Here we go again: Another silly “international/national beer day” for people who need another excuse to drink beer. This time it’s National Lager Day, which, you guessed it, is meant to motivate drinkers to raise a few pints of lager in celebration of that specific style of beer—and to sell more of it. (Last month it was International Stout Day and before that, National Drink Beer Day.)

The Boston Beer Co., makers of Samuel Adams Beer, appears to be behind the first annual National Lager Day, which will be held this Monday, December 10.

From the Boston Beer Co:

“What started out as a grassroots movement among craft beer drinkers has grown into a full-blown celebration of the lager family of beers, and for Samuel Adams, this means celebrating the holiday with a rich, full-flavored Samuel Adams Boston Lager®, and celebrating among friends.”

The brewery says its Boston Lager is the number one craft lager in the United States, but Anheuser-Busch and MillerCoors both sell a lot more lager than the Boston Beer Co. It’s just not “craft lager,” it’s crap lager.

The Boston Beer Company is also holding what it’s calling ” The Great Samuel Adams Boston Lager Log Off – a chance to go off the grid and relax with a full-flavored craft lager.”

To participate, Samuel Adams wants you to follow and tweet @SamuelAdamsBeer with the hashtag #BostonLagerLogOff and where you’re celebrating National Lager Day; or post on Facebook and tag Samuel Adams (be sure to snap a photo of you and your lager). Then you’re supposed to log off, shut off your phone and join Samuel Adams in celebrating National Lager Day with a Samuel Adams Boston Lager.

Meh. The craft beer scene is packed with stupid marketing gimmicks right now, ranging from beers that MUST BE CONSUMED with a month of their bottling dates, to brews made with paper from classic novels and even the ingredients in Elvis Presley’s favorite snack. It’s all starting to feel somewhat manipulative to me, and I’m the Urban Beer Nerd; I don’t need another excuse to drink, I drink whatever kind of beer I feel like, and it’s very rarely a lager these days.

But, shit, if it makes you feel all happy and warm to drink the same kind of beer on the same day as a bunch of other morons, by all means, Samuel Adams will be glad to sell you a six pack of Boston Lager on Monday.

UBN

Image via Etsy.com

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Happy 23rd Birthday, Samuel Adams Winter Lager

Samuel Adams Winter Lager

Growing up in Massachusetts and being the beer nerd that I am, I’ve always had an affinity for Samuel Adams and the Boston Beer Co. Back in the late 1990s, when I was in high school and I first started paying attention to the beer I was drinking, I quickly took notice of how Samuel Adams Boston Lager was different than any of the fizzy yellow piss beer most people brought to parties. Whenever somebody showed up with a 12 pack of “Sammys” instead of the usually 30 pack of Bud Light or MGD, other beer-conscious partygoers would swarm the dude with the Sam Adams in an attempt to trade a few cans of crap beer for a bottle of Boston Lager. I think that’s when my love affair with craft beer started. In fact, Sam Adams Boston Lager was probably the first “good beer” I ever drank.

I’m honestly not a huge fan of Samuel Adams Winter Lager—I much prefer the Boston Beer Co.’s Octoberfest and Summer Ale seasonals to Winter Lager. But the first bottles of Winter Lager shipped 23 years ago today, according to the Samuel Adams Twitter feed, so I’m wishing Winter Lager a happy beer birthday.

UBN

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