Tag Archives: Stone Brewing

Markets for Stone Enjoy By 04.01.13 IPA

Stone Brewing Co. Enjoy By IPA Logo

UPDATE: Hours after I published this post, Stone officially announced Enjoy By 04.01.13 IPA. And BeerPulse.com’s report on the markets that will get the latest Enjoy By batch was mostly accurate, with the exception of one market. North Carolina will also be getting Enjoy By 04.01.13, and I added that market to the list below. (In bold.) Hit Stone’s website for the official details. Can’t wait to get me a couple of bottles of Enjoy By 04.01.13.

Yesterday, brew news site BeerPulse.com posted what it claims are the markets for the next version of Stone Brewing Co.’s Enjoy By IPA. I’m a bit hesitant to post this information here, because it hasn’t been confirmed by Stone—in fact, Stone hasn’t even announced the next Enjoy By IPA at all. And there was also a bit of confusion on my blog regarding the last version, Enjoy By IPA 02.15.13. But BeerPulse.com is generally reliable, so I’m listing the following alleged markets for Enjoy By 04.01.13 with the caveat that they are not official at this point. (Note: I love Enjoy By IPA. Read this to find out why.)

Here we go:

  • Connecticut
  • Delaware
  • Georgia
  • Indiana
  • Kentucky
  • Maine
  • Maryland
  • Massachusetts
  • Michigan (Detroit & Ann Arbor)
  • New York (NYC & burbs)
  • Northern California (Bay Area)
  • North Carolina
  • Ohio
  • Rhode Island
  • Southern California
  • South Carolina
  • Texas
  • Vermont

If the information turns out to be accurate, Stone is sending Enjoy By back to a number of markets that already got earlier releases of the beer, in some cases because those markets showed the most support on social media channels including Twitter and Facebook. Texas, Massachusetts and Missouri showed the most social support for Stone Enjoy By 12.21.12, and the brewer said at the time that it would be sending more Enjoy By to these areas, so it certainly stands to reason that Enjoy By 04.01.13 is headed to these markets—especially since Enjoy By 02.15.12 was not shipped to Texas, Massachusetts or Missouri.

BeerPulse.com says Stone should start shipping the beer in the coming week or two for late February availability, and if this holds true, Stone should announce the beer in the near future. I’ll confirm—or correct—the details here as soon as I can.

UBN

Via BeerPulse.com

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MA Isn’t Getting Stone Enjoy By 2.15.13 IPA After All—Neither is TX or MO

Stone Brewing Enjoy By IPA Twitter Conversation

Earlier this month, Stone Brewing Co. announced the markets in which the latest batch of its stellar Enjoy By IPA will be available. The company posted a confusing blog entry to introduce the beer and the markets, and it mentioned the little social media promotion it used when the last batch of Enjoy By was released.

I wrote a blog post listing the markets, and I reached out to Stone via Twitter for some clarification on whether or not the states that “won” the social media contest-deal would get the latest batch, Enjoy By 2.15.13, because I thought that was the point of the whole promotion. Stone sent me a direct messaging saying the winning states, Texas, Massachusetts and Missouri, would indeed be getting more Enjoy By. And since I asked specifically if these states would be getting the 2.15.13 batch, I thought Stone’s response meant that these three states would be on the Enjoy By 2.15.13 distribution list. I then updated my blog post with the new information

But apparently I was wrong. And I’m a bit pissed off. I’m not pissed that I won’t be able to get any Enjoy By 2.15.13 in my home state of Massachusetts. It’s just beer. (Okay, I’m a little pissed about that.) I’m pissed Stone told me that the beer would be coming to the three states I asked about. I reported that on my blog, which makes me look foolish for posting misinformation. I take this blog very seriously, even if it is just a silly beer blog. I value every reader, and I hate posting misinformation.

Looking at Stone’s Twitter response, I see that it could mean Massachusetts will get more Enjoy By IPA at a later date, and not the Enjoy By 2.15.13. But I asked Stone specifically about this batch. (See the Twitter conversation above.) And apparently it was never coming to my area—or Texas or Missouri.

Anyway, I apologize for the confusion. I’m a big fan of Stone, but I’m not pleased. If they didn’t make such damn good beer (read my review of Enjoy By 12.21.12 here) I might be inclined to boycott them…or at least talk shit on this blog and on social network.

UBN

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Stone Announces Markets for Enjoy By 2.15.13 IPA

Stone Brewing Co. Enjoy By IPA 2.15.13
Update 2: Sooo, MA, TX and MO will NOT get Enjoy By 2.15.13 IPA. Read this post for more information. I’m sorry for the confusion.

Update 1: I just heard back from Stone, and MA, TX and MO will be getting Enjoy By 2.15.13 IPA. Thank God. (I live in Boston, and I need more Enjoy By.)

Stone Brewing Co., maker of the much-lauded—and hyped up—Enjoy By IPAs today announced the 10 markets in which its next Enjoy By IPA, 2.15.13, could be released. I say “could be” because the company’s blog post isn’t exactly clear on the subject. It states that the following markets are “in contention for Stone Enjoy By IPA 2.15.13.” But it also states that Texas, Massachusetts and Missouri showed the most social media engagement while the last version of the IPA, Enjoy By IPA 12.21.12, was still on shelves, so it’s unclear if these states will get the next batch of Enjoy By IPA or not. (Read my review of Stone Brewing Co. Enjoy By 12.21.12 IPA here.)

Anyway, here’s the list:

  • Arizona
  • Oregon
  • Idaho
  • New Mexico
  • Virginia
  • Washington
  • Philadelphia, PA
  • Pittsburgh, PA
  • Sacramento/Lake Tahoe, CA
  • Washington, D.C.

I’ve reached out to Stone via Twitter for clarification, but who know if they’ll actually respond. Regardless, the next batch of Enjoy By IPA is scheduled to be bottled on Friday, January 11, and that’s good news anyway that you look at it. You can learn more about Stone’s Enjoy By IPA 2.15.13 on the company’s website.

UBN

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