Tag Archives: Samuel Adams

Boston Beer Co. Designs New Can for Its Samuel Adams Brew

Boston Beer Co. Samuel Adams prototype beer can

Traditional beer can and prototype Samuel Adams can (right)

Craft-beer watchers have seen numerous respectable breweries can their beers during the past few years, after Oskar Blues Brewing Co. proved that cans do not necessarily negatively affect the taste of beer. (Last month, I wrote about Ballast Point Brewing Co.’s decision to can one of my favorite IPAs, Sculpin.)

The Boston Beer Co. and its founder Jim Koch have strongly resisted the whole craft-beer-in-a-can movement, but the company has apparently come up with a brand new can design, and it will release Samuel Adams beer in cans “in time for beach cooler weather,” according to Boston.com.

From Boston.com:

“The two-year effort cost more than $1 million, including the hiring of a renowned design firm and professional beer consultants, as well as the purchase of expensive canning equipment…

“The hourglass curve [or the can] and wider lid deposits the beer further in the mouth so a drinker doesn’t have to tilt his head back…

“The bigger lid forces people to open their mouths wider, allowing more air to pass through and go up into the nasal passages. This increased exposure to the smells brings out the flavors of the beer — the hops, the grains, the fruitiness — earlier in the drinking experience, which is what consumers associate with a fresher beverage…the outward-turned lip pours the beer directly on the palate, maximizing the sweetness from the malt.”

Personally, I don’t really care if my beer comes in a bottle or a can because I don’t think cans affect taste. I also almost always pour my beer into a glass. But cans clearly have a number of advantages over bottles; they’re lighter; they don’t shatter or break; they’re easier to carry in bulk for recycling; and they take up less space and are stackable. These reasons and more are why so many brewers today are canning their beer instead of bottling. And its nice to see another craft-beer pioneer embrace aluminum cans because it means Sam Adams will be served in more places, in venues that may not welcome glass bottle, such as sporting arenas.

UBN

via Boston.com

Advertisements
Tagged , , , , , ,

Boston Beer Co. Wants You to Celebrate ‘National Lager Day’ on Monday, Dec. 10

National Lager Day Beer Bier

Here we go again: Another silly “international/national beer day” for people who need another excuse to drink beer. This time it’s National Lager Day, which, you guessed it, is meant to motivate drinkers to raise a few pints of lager in celebration of that specific style of beer—and to sell more of it. (Last month it was International Stout Day and before that, National Drink Beer Day.)

The Boston Beer Co., makers of Samuel Adams Beer, appears to be behind the first annual National Lager Day, which will be held this Monday, December 10.

From the Boston Beer Co:

“What started out as a grassroots movement among craft beer drinkers has grown into a full-blown celebration of the lager family of beers, and for Samuel Adams, this means celebrating the holiday with a rich, full-flavored Samuel Adams Boston Lager®, and celebrating among friends.”

The brewery says its Boston Lager is the number one craft lager in the United States, but Anheuser-Busch and MillerCoors both sell a lot more lager than the Boston Beer Co. It’s just not “craft lager,” it’s crap lager.

The Boston Beer Company is also holding what it’s calling ” The Great Samuel Adams Boston Lager Log Off – a chance to go off the grid and relax with a full-flavored craft lager.”

To participate, Samuel Adams wants you to follow and tweet @SamuelAdamsBeer with the hashtag #BostonLagerLogOff and where you’re celebrating National Lager Day; or post on Facebook and tag Samuel Adams (be sure to snap a photo of you and your lager). Then you’re supposed to log off, shut off your phone and join Samuel Adams in celebrating National Lager Day with a Samuel Adams Boston Lager.

Meh. The craft beer scene is packed with stupid marketing gimmicks right now, ranging from beers that MUST BE CONSUMED with a month of their bottling dates, to brews made with paper from classic novels and even the ingredients in Elvis Presley’s favorite snack. It’s all starting to feel somewhat manipulative to me, and I’m the Urban Beer Nerd; I don’t need another excuse to drink, I drink whatever kind of beer I feel like, and it’s very rarely a lager these days.

But, shit, if it makes you feel all happy and warm to drink the same kind of beer on the same day as a bunch of other morons, by all means, Samuel Adams will be glad to sell you a six pack of Boston Lager on Monday.

UBN

Image via Etsy.com

Tagged , , , , , , , ,

Happy 23rd Birthday, Samuel Adams Winter Lager

Samuel Adams Winter Lager

Growing up in Massachusetts and being the beer nerd that I am, I’ve always had an affinity for Samuel Adams and the Boston Beer Co. Back in the late 1990s, when I was in high school and I first started paying attention to the beer I was drinking, I quickly took notice of how Samuel Adams Boston Lager was different than any of the fizzy yellow piss beer most people brought to parties. Whenever somebody showed up with a 12 pack of “Sammys” instead of the usually 30 pack of Bud Light or MGD, other beer-conscious partygoers would swarm the dude with the Sam Adams in an attempt to trade a few cans of crap beer for a bottle of Boston Lager. I think that’s when my love affair with craft beer started. In fact, Sam Adams Boston Lager was probably the first “good beer” I ever drank.

I’m honestly not a huge fan of Samuel Adams Winter Lager—I much prefer the Boston Beer Co.’s Octoberfest and Summer Ale seasonals to Winter Lager. But the first bottles of Winter Lager shipped 23 years ago today, according to the Samuel Adams Twitter feed, so I’m wishing Winter Lager a happy beer birthday.

UBN

Tagged , , , , , , , , , ,

Samuel Adams 2007 Utopias Expected to Become First Officially-Auctioned Beer in US, Sell for ~$500

Samuel Adams 2007 Utopias

Massachusetts-based auction house Skinner will soon auction off two bottles of Samuel Adams 2007 Utopias as part of a fine wine auction, and the auctioneer says it will be the first time a beer has been officially auctioned off in the United States.

Beers were auctioned very frequently on eBay in the past, and some buyers paid absolutely ridiculous prices for rare or hard-to-find brews. But eBay recently promised to crack down on shady alcohol sales, and few, if any, beers are currently for sale on eBay.

Samuel Adams released its 10th anniversary Utopias this month, and its list price is $160. (Read more about the 2012 Samuel Adams Utopias here.) The 2007 Utopias retailed for $120 when it was released. Skinners says it expects the 2007 Utopias to sell for between $350 and $550 in the auction, but auctioneers usually overestimate projected sales, so it will probably sell for a figure that’s closer to the bottom of that range.

Beers like Samuel Adams Utopias that are produced in small quantities and that age well due to very high ABVs sometimes become collector’s items that may never actually be consumed. So who knows? Some rich and crazy collector many drop a fortune on one of Skinner’s bottles.

UBN

Via The-Leader.com; image via Bookofjoe.com

Tagged , , , , , ,

On This (Web)Site in 1897…

Samuel Adams Brewery Sign on this site 1897

The image above was taken by Instagram user philips_beth at the Boston Beer Co.’s Samuel Adams Brewery in Jamaica Plain, Mass. (Jamaica Plain is a Boston neighborhood on the city’s west side.)

I’ve been to the Samuel Adams brewery a number of times, for tastings and new brew launches, and I recommend any and all beer nerds in the Boston area put the Sam Adams brewery tour on their to-do lists. (The Sam Adams tour was recently ranked number four on TripAdvisor’s best U.S. brewery tours list.)

I don’t remember ever seeing the On This Site in 1897 sign, but it amused me when Sam Adams posted it on Twitter this morning. (Okay, Sam Adams himself didn’t post it, that dead fuck isn’t on Twitter, but you know what I mean.) The irony is that Boston is a very old city, by American standards at least, so something interesting probably did happen on that site in 1897.

UBN

Tagged , , , ,

Samuel Adams Octoberfest Milkshake is a Frosty, Frothy Abomination

Samuel Adams Octoberfest Milkshake from Red Robin

Must we fast-food-ize everything that is good and pure, America?

If the new Samuel Adams Octoberfest Milkshake from burger-chain Red Robin is any indication, the answer is, yes, absolutely.

Starting today and lasting through November 11, Red Robin customers will be able to purchase a Samuel Adams Octoberfest Milkshare, which is made with soft serve ice cream, Samuel Adams Octoberfest draft beer, vanilla and caramel.

From a Red Robin press release:

“A sip of this one-of-a-kind shake will rouse a round of toasts and solve one epic food dilemma, right up there with coffee or tea, onion rings or French fries, and soup or salad. The Octoberfest Milkshake offers a sweet solution – a milkshake and beer – in, one satisfying drink.”

Seriously? Has anyone ever truly craved both a craft beer and fucking milkshake? I’ve heard of Guinness floats, and though I haven’t actually had one, I could see how they might be tasty, or at least interesting. I honestly don’t have any inclination at all to try an Octoberfest Milkshake, and because there isn’t a Red Robin within 20 miles of the city of Boston, I don’t think I’ll get the chance to in the next month anyway.

What a terrible way to treat a fine craft beer. I can’t imagine that Jim Koch is very pleased with the idea.

Visit Red Robin’s website for more information.

UBN

(Image credit: Reuters)

Tagged , , , , , , ,

Boston Beer Co. to Release $160, 29% ABV Samuel Adams Utopia 2012 in October

Samuel Adams Utopia 2012 from the Boston Beer Co.

The Boston Beer Co. will reportedly release the latest entry in its specialty “Samuel Adams Utopias” line of ridiculously-high-ABV brews in October.

Here’s a quick description of the Sam Adams Utopias series, from the Boston Beer Co:

“The history of Samuel Adams Utopias comes from the extreme beers of [Sam Adams] Triple Bock and Millenium [sic] that came before it. With those brews we began the exploration of aging beer in barrels for a different flavor contribution. With Utopias, we took that process to another level by introducing a variety of casks that the beer was aged in, each offering their own unique flavor…. Samuel Adams Utopias has been brewed in three small limited batches to date, growing stronger with each batch. The first batch which was released in 2001 topped out at 24%ABV, for the fourth batch in 2009 we reached 27%ABV. Each batch was only released once in limited quantities.”

Despite the above information from the Boston Beer Co. website, WashingtonPost.com says the first Utopia brew from the Boston Beer Co. was released in 2002, and the 2012 version is meant to celebrate the 10th anniversary of the first Utopia release. I’m not sure what to believe, but The Post’s information seems to make sense, considering it has an image of a bottle that reads “Utopias 10th Anniversary,” and “Cheers to 10 years!” (See above.)

Release details aside, the 29-ish% ABV 2012 Samuel Adams Utopia will come in a ceramic bottle that’s meant to look like a brew kettle, just like the earlier Utopias, The Post says. The 2012 Utopia bottle with be black, however; past versions had coppery-golden bottles.

The brew is reportedly bronze-colored. It has little or no carbonation. And Boston Beer Co. Jim Koch told The Post the beer is different than past Utopia not only because of its higher ABV, but it’s also finished for several months in Nicaraguan rum barrels, “which added notes of ‘cocoa and fig’ and pushed it in a ‘sherrylike, oaky direction.'” Port and bourbon casks were also reportedly used to condition the brew.

The 2012 Samuel Adams Utopia will find its way into 15,000, 24-ounce bottles, and it will have a suggested retail price of $160, according to the report.

I’ve never had a Samuel Adams Utopia brew, and frankly, I don’t plan on dropping $160 or more for one any time soon, but that’s just me. Find more information on the Samuel Adams website.

UBN

Tagged , , , ,