Tag Archives: Samuel Adams beer

Boston Beer Co. Designs New Can for Its Samuel Adams Brew

Boston Beer Co. Samuel Adams prototype beer can

Traditional beer can and prototype Samuel Adams can (right)

Craft-beer watchers have seen numerous respectable breweries can their beers during the past few years, after Oskar Blues Brewing Co. proved that cans do not necessarily negatively affect the taste of beer. (Last month, I wrote about Ballast Point Brewing Co.’s decision to can one of my favorite IPAs, Sculpin.)

The Boston Beer Co. and its founder Jim Koch have strongly resisted the whole craft-beer-in-a-can movement, but the company has apparently come up with a brand new can design, and it will release Samuel Adams beer in cans “in time for beach cooler weather,” according to Boston.com.

From Boston.com:

“The two-year effort cost more than $1 million, including the hiring of a renowned design firm and professional beer consultants, as well as the purchase of expensive canning equipment…

“The hourglass curve [or the can] and wider lid deposits the beer further in the mouth so a drinker doesn’t have to tilt his head back…

“The bigger lid forces people to open their mouths wider, allowing more air to pass through and go up into the nasal passages. This increased exposure to the smells brings out the flavors of the beer — the hops, the grains, the fruitiness — earlier in the drinking experience, which is what consumers associate with a fresher beverage…the outward-turned lip pours the beer directly on the palate, maximizing the sweetness from the malt.”

Personally, I don’t really care if my beer comes in a bottle or a can because I don’t think cans affect taste. I also almost always pour my beer into a glass. But cans clearly have a number of advantages over bottles; they’re lighter; they don’t shatter or break; they’re easier to carry in bulk for recycling; and they take up less space and are stackable. These reasons and more are why so many brewers today are canning their beer instead of bottling. And its nice to see another craft-beer pioneer embrace aluminum cans because it means Sam Adams will be served in more places, in venues that may not welcome glass bottle, such as sporting arenas.

UBN

via Boston.com

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Boston Beer Co. Wants You to Celebrate ‘National Lager Day’ on Monday, Dec. 10

National Lager Day Beer Bier

Here we go again: Another silly “international/national beer day” for people who need another excuse to drink beer. This time it’s National Lager Day, which, you guessed it, is meant to motivate drinkers to raise a few pints of lager in celebration of that specific style of beer—and to sell more of it. (Last month it was International Stout Day and before that, National Drink Beer Day.)

The Boston Beer Co., makers of Samuel Adams Beer, appears to be behind the first annual National Lager Day, which will be held this Monday, December 10.

From the Boston Beer Co:

“What started out as a grassroots movement among craft beer drinkers has grown into a full-blown celebration of the lager family of beers, and for Samuel Adams, this means celebrating the holiday with a rich, full-flavored Samuel Adams Boston Lager®, and celebrating among friends.”

The brewery says its Boston Lager is the number one craft lager in the United States, but Anheuser-Busch and MillerCoors both sell a lot more lager than the Boston Beer Co. It’s just not “craft lager,” it’s crap lager.

The Boston Beer Company is also holding what it’s calling ” The Great Samuel Adams Boston Lager Log Off – a chance to go off the grid and relax with a full-flavored craft lager.”

To participate, Samuel Adams wants you to follow and tweet @SamuelAdamsBeer with the hashtag #BostonLagerLogOff and where you’re celebrating National Lager Day; or post on Facebook and tag Samuel Adams (be sure to snap a photo of you and your lager). Then you’re supposed to log off, shut off your phone and join Samuel Adams in celebrating National Lager Day with a Samuel Adams Boston Lager.

Meh. The craft beer scene is packed with stupid marketing gimmicks right now, ranging from beers that MUST BE CONSUMED with a month of their bottling dates, to brews made with paper from classic novels and even the ingredients in Elvis Presley’s favorite snack. It’s all starting to feel somewhat manipulative to me, and I’m the Urban Beer Nerd; I don’t need another excuse to drink, I drink whatever kind of beer I feel like, and it’s very rarely a lager these days.

But, shit, if it makes you feel all happy and warm to drink the same kind of beer on the same day as a bunch of other morons, by all means, Samuel Adams will be glad to sell you a six pack of Boston Lager on Monday.

UBN

Image via Etsy.com

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