Tag Archives: lager

Anchor California Lager Now Available Outside of the Golden State

Anchor California Lager Label

I’ve been drinking Anchor Brewing Co. beers for years. I’m a big fan of Anchor Steam and its Liberty Ale, in particular. So, a few months back, when I heard that Anchor was brewing a new beer – a recreation of an old brew – I was rather excited to try it ASAP. I was equally disappointed to hear that the new brew, Anchor California Lager, would only be available in Anchor’s home state of California.

From Anchor Brewing:

“Anchor Steam’s roots go back to the Gold Rush, long before icehouses and modern refrigeration made traditional lagers a viable California option. In 1876, thanks to an ice pond in the mountains and a belief that anything is possible in the Golden State, a little brewery named Boca created California’s first genuine lager. Anchor California Lager® is our re-creation of this historic beer.”

Last month I was in San Francisco covering Google’s I/O conference, and picked up a couple of six packs of Anchor California Lager. Normally, I’m much more of an ale guy, but I had been drinking IPAs and sour ales beforehand, and I felt like something a little lighter. California Lager fit that bill nicely, and at the time, I kept wishing that I could get the beer back home in Boston.

Yesterday, Anchor announced that I can, or I will be able to soon. California Lager will begin shipping to a number of new markets this month, and it will be available June through September 2013. The markets are as follows: Nevada, Colorado, Nebraska, Oklahoma, Arkansas, Illinois, Wisconsin, Indiana, Ohio, Georgia, North Carolina, Maryland, Pennsylvania, New York and Massachusetts.

If you’re located in one of these states, I definitely recommend picking up a sixer of California Lager post haste.

UBN

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Help Oskar Blues Name Its New Vienna Lager, Win Beer and Merch

Oskar Blues Brewing Co. Logo

Oskar Blues Brewing Co., the Colorado-based brewery that started the whole craft-beer-in-a-can movement, is looking for help naming its new beer, and it’s using Facebook and Twitter to solicit ideas.

From the brewery’s Facebook page:

“Ever wanted to name a beer? Well, we wanna hear your ideas for a name for our new small batch brew. Throw your ideas into “The Fermentation Tank” for the chance to win a $25 Oskar Blues online store merchandise spend, plus a hand-canned 6-pack of the beer!”

“The style? A Vienna Lager.

“Details? This lager is made for the cooler months. Light amber color, and an ABV closing in on 6%. As always, this is an Oskar Blues-spin on the Vienna Lager, taking the traditional to the contemporary, and mutating the beer into our own species.

Description? Loads of Vienna malt and a touch of Dark Crystal malt give a nice caramel biscuit maltiness. A blend of Hersbucker, Saaz, and Hallertauer in the kettle, and a big helping of Hallertauer in the whirlpool give it a nice spicy and earthy Noble Hop whammy!”

You can submit your idea via Twitter by using the hashtag #nlfermentationtank or visit Oskar Blues’s Facebook page. The contest ends on December 15, so act fast if you’re interested.

My suggestion: Arnold Schwarzenlager, or just Schwarzenlager, because I can’t think of anything Austrian without thinking about The Governator.

UBN

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Boston Beer Co. Wants You to Celebrate ‘National Lager Day’ on Monday, Dec. 10

National Lager Day Beer Bier

Here we go again: Another silly “international/national beer day” for people who need another excuse to drink beer. This time it’s National Lager Day, which, you guessed it, is meant to motivate drinkers to raise a few pints of lager in celebration of that specific style of beer—and to sell more of it. (Last month it was International Stout Day and before that, National Drink Beer Day.)

The Boston Beer Co., makers of Samuel Adams Beer, appears to be behind the first annual National Lager Day, which will be held this Monday, December 10.

From the Boston Beer Co:

“What started out as a grassroots movement among craft beer drinkers has grown into a full-blown celebration of the lager family of beers, and for Samuel Adams, this means celebrating the holiday with a rich, full-flavored Samuel Adams Boston Lager®, and celebrating among friends.”

The brewery says its Boston Lager is the number one craft lager in the United States, but Anheuser-Busch and MillerCoors both sell a lot more lager than the Boston Beer Co. It’s just not “craft lager,” it’s crap lager.

The Boston Beer Company is also holding what it’s calling ” The Great Samuel Adams Boston Lager Log Off – a chance to go off the grid and relax with a full-flavored craft lager.”

To participate, Samuel Adams wants you to follow and tweet @SamuelAdamsBeer with the hashtag #BostonLagerLogOff and where you’re celebrating National Lager Day; or post on Facebook and tag Samuel Adams (be sure to snap a photo of you and your lager). Then you’re supposed to log off, shut off your phone and join Samuel Adams in celebrating National Lager Day with a Samuel Adams Boston Lager.

Meh. The craft beer scene is packed with stupid marketing gimmicks right now, ranging from beers that MUST BE CONSUMED with a month of their bottling dates, to brews made with paper from classic novels and even the ingredients in Elvis Presley’s favorite snack. It’s all starting to feel somewhat manipulative to me, and I’m the Urban Beer Nerd; I don’t need another excuse to drink, I drink whatever kind of beer I feel like, and it’s very rarely a lager these days.

But, shit, if it makes you feel all happy and warm to drink the same kind of beer on the same day as a bunch of other morons, by all means, Samuel Adams will be glad to sell you a six pack of Boston Lager on Monday.

UBN

Image via Etsy.com

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Happy 23rd Birthday, Samuel Adams Winter Lager

Samuel Adams Winter Lager

Growing up in Massachusetts and being the beer nerd that I am, I’ve always had an affinity for Samuel Adams and the Boston Beer Co. Back in the late 1990s, when I was in high school and I first started paying attention to the beer I was drinking, I quickly took notice of how Samuel Adams Boston Lager was different than any of the fizzy yellow piss beer most people brought to parties. Whenever somebody showed up with a 12 pack of “Sammys” instead of the usually 30 pack of Bud Light or MGD, other beer-conscious partygoers would swarm the dude with the Sam Adams in an attempt to trade a few cans of crap beer for a bottle of Boston Lager. I think that’s when my love affair with craft beer started. In fact, Sam Adams Boston Lager was probably the first “good beer” I ever drank.

I’m honestly not a huge fan of Samuel Adams Winter Lager—I much prefer the Boston Beer Co.’s Octoberfest and Summer Ale seasonals to Winter Lager. But the first bottles of Winter Lager shipped 23 years ago today, according to the Samuel Adams Twitter feed, so I’m wishing Winter Lager a happy beer birthday.

UBN

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Frozen Beer to Help Soothe Sweaty, Pissed Off Parents at Epcot Theme Park

Frozen Kirin draft beer

Lake Buena Vista Florida’s Epcot theme park is about to become the first location in the continental United States to serve frozen Kirin draft beer, which is apparently quite popular in the Land of the Rising Sun, according to wesh.com. Three different locations within Epcot’s Japanese pavilion will reportedly sell the frozen, boozy novelty.

Frozen Kirin doesn’t really sound like anything particularly special to me, but I bet it sounds pretty fucking good after spending a day in the hot Florida sun with a bunch of overstimulated kids who want buy every single goddamn tourist trinket they see.

The Kirin beer apparently isn’t frozen solid—how would you drink it? But it seems to have some sort of frozen, ice-cream-like topping that’s made of beer and keeps the non-frozen part cold. The beers will reportedly cost $8 each, which isn’t really too overpriced considering the fact that even lemonade and water in Florida theme parks cost an arm and a leg.

And frozen Asian lager beer sounds better to me than Red Robin’s gimmicky Sam Adams Octoberfest milkshakes.

UBN

Via wesh.com

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MacTarnahan’s Full Bloom: Cool Label, Meh Lager

I pay a lot of attention to craft-beer labels, packaging and bottle design. In an increasingly competitive market where hundreds, even thousands, of bottles are placed next to each other on packed store shelves, unique, creative and visually-appealing labels and bottle design can help certain beers and breweries stand out and, in turn, sell more beers.

MacTarnahan's Full Bloom craft lager

I recently had a Full Bloom craft lager from MacTarnahan’s Brewing in Portland, Ore., and though the lager can be summed up with an unenthusiastic, “meh,” the label caught my eye. In fact, the bright colors and cool design led me to pick up the bottle in the first place. Obviously, I then bought it.

UBN

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