Tag Archives: frozen beer

Chilled – Not Frozen – Craft Beer is Happy Craft Beer

Novelsit Haruki Murakami with a frozen Budweiser can

“[A] cold beer at the end of the day is the best thing life has to offer. Some choosy people say that a too cold beer doesn’t taste good, but I couldn’t disagree more. The first beer should be so cold you can’t even taste it. The second one should be a little less chilled, but I want that first one to be like ice. I want it to be so cold my temples throb with pain. This is my own personal preference of course.”

– Haruki Murakami, The Wind-Up Bird Chronicle

Freezing, ice-cold beer may be Mr. Murakami’s preference–or the preference of the character who’s speaking in his novel, The Wind-Up Bird Chronicle. But it sure isn’t mine.

Call me “choosy,” but unless I’m drinking Budweiser or some other watered-down, poor-tasting brew, I’d rather drink it chilled or close to room temperature.

That’s just my own personal preference of course.

The colder the beer, the less you can taste it. Ice-cold liquids numb your taste buds. That’s a fact, and one you can easily test. Just do a side-by-side tasting of a freezing cold brew and a room temperature one. Now, if you choose to drink shitty beer, than freezing cold may be the way to go. But with so much good beer on the market, you’re doing yourself a disservice by not truly tasting and savoring it.

UBN

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Frozen Beer to Help Soothe Sweaty, Pissed Off Parents at Epcot Theme Park

Frozen Kirin draft beer

Lake Buena Vista Florida’s Epcot theme park is about to become the first location in the continental United States to serve frozen Kirin draft beer, which is apparently quite popular in the Land of the Rising Sun, according to wesh.com. Three different locations within Epcot’s Japanese pavilion will reportedly sell the frozen, boozy novelty.

Frozen Kirin doesn’t really sound like anything particularly special to me, but I bet it sounds pretty fucking good after spending a day in the hot Florida sun with a bunch of overstimulated kids who want buy every single goddamn tourist trinket they see.

The Kirin beer apparently isn’t frozen solid—how would you drink it? But it seems to have some sort of frozen, ice-cream-like topping that’s made of beer and keeps the non-frozen part cold. The beers will reportedly cost $8 each, which isn’t really too overpriced considering the fact that even lemonade and water in Florida theme parks cost an arm and a leg.

And frozen Asian lager beer sounds better to me than Red Robin’s gimmicky Sam Adams Octoberfest milkshakes.

UBN

Via wesh.com

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