Tag Archives: Enjoy By IPA

Markets for Stone Enjoy By 04.01.13 IPA

Stone Brewing Co. Enjoy By IPA Logo

UPDATE: Hours after I published this post, Stone officially announced Enjoy By 04.01.13 IPA. And BeerPulse.com’s report on the markets that will get the latest Enjoy By batch was mostly accurate, with the exception of one market. North Carolina will also be getting Enjoy By 04.01.13, and I added that market to the list below. (In bold.) Hit Stone’s website for the official details. Can’t wait to get me a couple of bottles of Enjoy By 04.01.13.

Yesterday, brew news site BeerPulse.com posted what it claims are the markets for the next version of Stone Brewing Co.’s Enjoy By IPA. I’m a bit hesitant to post this information here, because it hasn’t been confirmed by Stone—in fact, Stone hasn’t even announced the next Enjoy By IPA at all. And there was also a bit of confusion on my blog regarding the last version, Enjoy By IPA 02.15.13. But BeerPulse.com is generally reliable, so I’m listing the following alleged markets for Enjoy By 04.01.13 with the caveat that they are not official at this point. (Note: I love Enjoy By IPA. Read this to find out why.)

Here we go:

  • Connecticut
  • Delaware
  • Georgia
  • Indiana
  • Kentucky
  • Maine
  • Maryland
  • Massachusetts
  • Michigan (Detroit & Ann Arbor)
  • New York (NYC & burbs)
  • Northern California (Bay Area)
  • North Carolina
  • Ohio
  • Rhode Island
  • Southern California
  • South Carolina
  • Texas
  • Vermont

If the information turns out to be accurate, Stone is sending Enjoy By back to a number of markets that already got earlier releases of the beer, in some cases because those markets showed the most support on social media channels including Twitter and Facebook. Texas, Massachusetts and Missouri showed the most social support for Stone Enjoy By 12.21.12, and the brewer said at the time that it would be sending more Enjoy By to these areas, so it certainly stands to reason that Enjoy By 04.01.13 is headed to these markets—especially since Enjoy By 02.15.12 was not shipped to Texas, Massachusetts or Missouri.

BeerPulse.com says Stone should start shipping the beer in the coming week or two for late February availability, and if this holds true, Stone should announce the beer in the near future. I’ll confirm—or correct—the details here as soon as I can.

UBN

Via BeerPulse.com

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MA Isn’t Getting Stone Enjoy By 2.15.13 IPA After All—Neither is TX or MO

Stone Brewing Enjoy By IPA Twitter Conversation

Earlier this month, Stone Brewing Co. announced the markets in which the latest batch of its stellar Enjoy By IPA will be available. The company posted a confusing blog entry to introduce the beer and the markets, and it mentioned the little social media promotion it used when the last batch of Enjoy By was released.

I wrote a blog post listing the markets, and I reached out to Stone via Twitter for some clarification on whether or not the states that “won” the social media contest-deal would get the latest batch, Enjoy By 2.15.13, because I thought that was the point of the whole promotion. Stone sent me a direct messaging saying the winning states, Texas, Massachusetts and Missouri, would indeed be getting more Enjoy By. And since I asked specifically if these states would be getting the 2.15.13 batch, I thought Stone’s response meant that these three states would be on the Enjoy By 2.15.13 distribution list. I then updated my blog post with the new information

But apparently I was wrong. And I’m a bit pissed off. I’m not pissed that I won’t be able to get any Enjoy By 2.15.13 in my home state of Massachusetts. It’s just beer. (Okay, I’m a little pissed about that.) I’m pissed Stone told me that the beer would be coming to the three states I asked about. I reported that on my blog, which makes me look foolish for posting misinformation. I take this blog very seriously, even if it is just a silly beer blog. I value every reader, and I hate posting misinformation.

Looking at Stone’s Twitter response, I see that it could mean Massachusetts will get more Enjoy By IPA at a later date, and not the Enjoy By 2.15.13. But I asked Stone specifically about this batch. (See the Twitter conversation above.) And apparently it was never coming to my area—or Texas or Missouri.

Anyway, I apologize for the confusion. I’m a big fan of Stone, but I’m not pleased. If they didn’t make such damn good beer (read my review of Enjoy By 12.21.12 here) I might be inclined to boycott them…or at least talk shit on this blog and on social network.

UBN

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Stone Announces Markets for Enjoy By 2.15.13 IPA

Stone Brewing Co. Enjoy By IPA 2.15.13
Update 2: Sooo, MA, TX and MO will NOT get Enjoy By 2.15.13 IPA. Read this post for more information. I’m sorry for the confusion.

Update 1: I just heard back from Stone, and MA, TX and MO will be getting Enjoy By 2.15.13 IPA. Thank God. (I live in Boston, and I need more Enjoy By.)

Stone Brewing Co., maker of the much-lauded—and hyped up—Enjoy By IPAs today announced the 10 markets in which its next Enjoy By IPA, 2.15.13, could be released. I say “could be” because the company’s blog post isn’t exactly clear on the subject. It states that the following markets are “in contention for Stone Enjoy By IPA 2.15.13.” But it also states that Texas, Massachusetts and Missouri showed the most social media engagement while the last version of the IPA, Enjoy By IPA 12.21.12, was still on shelves, so it’s unclear if these states will get the next batch of Enjoy By IPA or not. (Read my review of Stone Brewing Co. Enjoy By 12.21.12 IPA here.)

Anyway, here’s the list:

  • Arizona
  • Oregon
  • Idaho
  • New Mexico
  • Virginia
  • Washington
  • Philadelphia, PA
  • Pittsburgh, PA
  • Sacramento/Lake Tahoe, CA
  • Washington, D.C.

I’ve reached out to Stone via Twitter for clarification, but who know if they’ll actually respond. Regardless, the next batch of Enjoy By IPA is scheduled to be bottled on Friday, January 11, and that’s good news anyway that you look at it. You can learn more about Stone’s Enjoy By IPA 2.15.13 on the company’s website.

UBN

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Stone Brewing Co. Enjoy By 12.21.12 IPA Review

Stone Brewing Co. Enjoy By 12.21.12 IPA

This week Stone Brewing Co. shipped the third batch of its Enjoy By IPA to 10 states, and beer nerds everywhere—well, beer nerds in or around those 10 states—scrambled to grab a few bottles before it disappears. (I picked up six bottles on Tuesday, November 20, the day it hit Boston. I drank three bottles over the past few days, and I have three more in my refrigerator.)

The idea behind Stone’s Enjoy By IPA—all three batches were made with the same recipe—is to use extremely fresh ingredients and then get the beer into customers’ hands as soon as possible after it’s bottled, to demonstrate just how important freshness can be to beer. The date in the name, in this case 12.21.12, is the date by which the beer is supposed to be at its best.

So does Stone’s Enjoy By 12.21.12 double IPA live up to all of the hype? Yes…with a few caveats.

Stone puts a lot of love and care into every single beer it brews, and Enjoy By 12.21.12 IPA is no exception. What sets this big ol’ double IPA apart is that Stone supposedly brewed it “specifically NOT to last.” I’m not really sure what that means, and Stone hasn’t said.  I’m guessing it just means it’s not pasteurized and doesn’t have any preservatives, but that’s not exactly rare; IPAs and hoppy beers are generally better when they’re fresh, and the best don’t have preservatives. Stone’s definitely not the only brewer to stress this fact, either. Russian River Brewing Co., maker of Pliny the Elder, one of my favorite IPAs, prints instructions to consume the beer as soon as possible on every bottle. And the majority of craft beer today has bottling dates, though it’s usually printed in barely-noticeable, small text and not mentioned in the name of the beer.

Anyway, on to my Stone Enjoy By 12.21.12 review.

Stone Enjoy By 12.21.12 IPA is available in 22-ounce bottles and on draft. I vigorously poured my bottle into a tall Stone Arrogant Bastard glass, and it formed a thick ivory-colored head of fine bubbles. The ale itself is golden with amber hues.

Stone Brewing Co. Enjoy By IPA Logo

One of my favorite things about this beer is its smell. It stinks, in a good way. The aroma is truly amazing. It smells of sticky, pungent hops and mild alcohol. I enjoyed smelling this beer as much as I did drinking it.

The beer is extremely crisp and clean at first, as you might expect from such a fresh brew. The initial taste is malty and refreshing, followed by a serious hop smack in the face. It has a notable “dank” marijuana-like taste. This is one seriously hoppy and bitter brew. It’s also surprisingly drinkable for a 9.4%ABV double IPA. You only get a slight warming alcohol flavor.

The intense hop flavor is a result of some ridiculous hopping during the brewing process. Stone literally used 11 different types of hops: Calypso; Super Galena (extract); Simcoe, Delta, Target, Amarillo, Motueka, Citra, Cascade; Nelson Sauvin and Galaxy. I can’t think of another IPA with so much hop variety. And it shows.

My bottles cost $10 each, which isn’t cheap, but I don’t feel burned.

I was genuinely impressed by Stone’s Enjoy By 12.21.12 IPA…but something rubs me the wrong way about the whole presentation. It feels like a marketing gimmick, and I don’t like feeling as though I’m being sold something other than a really fresh beer. The craft beer world is full of weird gimmicks right now, and I understand why. The market is extremely competitive, and brewers will do just about anything to differentiate themselves from competitors. But I guess I kind of expect more from Stone.

Again, this Enjoy By IPA is a great beer, so I’m not trying to knock Stone. At the same time, I bet it will taste just fine in a couple of months—maybe not as good as it does today, but it’s not as if the brew will spoil or something. Stone doesn’t need to convince me to drink its beers with marketing gimmick. It has already earned my respect through quality brewing.

Stone’s Enjoy By 12.21.12 IPA gets a 9 out of 10 on the Urban Beer Nerd Scale. (It currently has a BeerAdvocate.com score of 94/100 based on 111 users reviews.)

Check out the above video or visit Stone’s website for more details. (And read my recent list of noteworthy IPAs all hop lovers should drink at least once for more recommendations on awesome hoppy brews.)

UBN

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New Stone ‘Enjoy by 12.21.12 IPA’ Now Shipping to 10 States

Stone Brewing Co. Enjoy By 12.21.12 IPA

Today Stone Brewing Co. announced via Facebook and Twitter that its new Enjoy By IPA is now shipping to ten states. Stone Enjoy By 12.21.12 IPA is the third Enjoy By IPA the brewery released this year, and it will be available in the following markets: Southern California, Central Coast California, Northern California, Illinois, Indiana, Iowa, Kentucky, Massachusetts, Missouri, New Jersey, New York City and Texas.

From Stone’s Facebook page:

“STONE ENJOY BY 12.21.12 IPA IS ON ITS WAY!

That’s right…a new wave of vibrant freshness and incredible hoppiness will soon be washing over the country…for purchase by those seeking the ultimate in instant beery gratification.”

And from StoneBrew.com:

“Let us present to you a new, devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’ll get this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’re sending a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.”

The initial Enjoy By 09.21.12 IPA was available only in Southern California, Chicago and New Jersey, and the second version, Enjoy By 11.09.12 shipped only to Colorado and Ohio, so Enjoy by 12.21.12 will be the most widely distributed version to date. And I’m extremely glad to see it will be hitting my home state of Massachusetts. She will be mine. Oh yes, she will be mine.

UBN

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