Tag Archives: Enjoy By 2.15.13 IPA

MA Isn’t Getting Stone Enjoy By 2.15.13 IPA After All—Neither is TX or MO

Stone Brewing Enjoy By IPA Twitter Conversation

Earlier this month, Stone Brewing Co. announced the markets in which the latest batch of its stellar Enjoy By IPA will be available. The company posted a confusing blog entry to introduce the beer and the markets, and it mentioned the little social media promotion it used when the last batch of Enjoy By was released.

I wrote a blog post listing the markets, and I reached out to Stone via Twitter for some clarification on whether or not the states that “won” the social media contest-deal would get the latest batch, Enjoy By 2.15.13, because I thought that was the point of the whole promotion. Stone sent me a direct messaging saying the winning states, Texas, Massachusetts and Missouri, would indeed be getting more Enjoy By. And since I asked specifically if these states would be getting the 2.15.13 batch, I thought Stone’s response meant that these three states would be on the Enjoy By 2.15.13 distribution list. I then updated my blog post with the new information

But apparently I was wrong. And I’m a bit pissed off. I’m not pissed that I won’t be able to get any Enjoy By 2.15.13 in my home state of Massachusetts. It’s just beer. (Okay, I’m a little pissed about that.) I’m pissed Stone told me that the beer would be coming to the three states I asked about. I reported that on my blog, which makes me look foolish for posting misinformation. I take this blog very seriously, even if it is just a silly beer blog. I value every reader, and I hate posting misinformation.

Looking at Stone’s Twitter response, I see that it could mean Massachusetts will get more Enjoy By IPA at a later date, and not the Enjoy By 2.15.13. But I asked Stone specifically about this batch. (See the Twitter conversation above.) And apparently it was never coming to my area—or Texas or Missouri.

Anyway, I apologize for the confusion. I’m a big fan of Stone, but I’m not pleased. If they didn’t make such damn good beer (read my review of Enjoy By 12.21.12 here) I might be inclined to boycott them…or at least talk shit on this blog and on social network.

UBN

Tagged , , , , , , ,