UPDATE: Hours after I published this post, Stone officially announced Enjoy By 04.01.13 IPA. And BeerPulse.com’s report on the markets that will get the latest Enjoy By batch was mostly accurate, with the exception of one market. North Carolina will also be getting Enjoy By 04.01.13, and I added that market to the list below. (In bold.) Hit Stone’s website for the official details. Can’t wait to get me a couple of bottles of Enjoy By 04.01.13.
Yesterday, brew news site BeerPulse.com posted what it claims are the markets for the next version of Stone Brewing Co.’s Enjoy By IPA. I’m a bit hesitant to post this information here, because it hasn’t been confirmed by Stone—in fact, Stone hasn’t even announced the next Enjoy By IPA at all. And there was also a bit of confusion on my blog regarding the last version, Enjoy By IPA 02.15.13. But BeerPulse.com is generally reliable, so I’m listing the following alleged markets for Enjoy By 04.01.13 with the caveat that they are not official at this point. (Note: I love Enjoy By IPA. Read this to find out why.)
Here we go:
- Michigan (Detroit & Ann Arbor)
- New York (NYC & burbs)
- Northern California (Bay Area)
- North Carolina
- Rhode Island
- Southern California
- South Carolina
If the information turns out to be accurate, Stone is sending Enjoy By back to a number of markets that already got earlier releases of the beer, in some cases because those markets showed the most support on social media channels including Twitter and Facebook. Texas, Massachusetts and Missouri showed the most social support for Stone Enjoy By 12.21.12, and the brewer said at the time that it would be sending more Enjoy By to these areas, so it certainly stands to reason that Enjoy By 04.01.13 is headed to these markets—especially since Enjoy By 02.15.12 was not shipped to Texas, Massachusetts or Missouri.
BeerPulse.com says Stone should start shipping the beer in the coming week or two for late February availability, and if this holds true, Stone should announce the beer in the near future. I’ll confirm—or correct—the details here as soon as I can.