Short’s Brewing Co. booth at EBF 2013
…Short’s Brewing Co. of Bellaire, Michigan! Congrats Shorts on having the strangest and most unappealing names for beers at this year’s Extreme Beer Fest (EBF) in Boston!
Craft brewers are typically laidback, quirky types. The names they give their beers are frequently creative, unique, amusing and sometimes even offensive. Many of the names are designed to reflect qualities of the beers and help make drinkers remember them. Others are just fucking odd.
I attended the 2013 EBF last weekend, and I had almost as much fun reading all the beer names as I did drinking the brews. (Check out some scenes from this year’s EBF here.) Some of my favorite names: Evil Twin’s Justin Blåbær, a Berliner Wiessebier with blueberries (blåbær is the Danish word for blueberry); The Alchemist’s fantastic Heady Topper double IPA (love me some Heady); Allagash’s De Molen Smoke & Beards tripel; The Bruery’s Sour in the Rye sour ale; and Firestone Walker’s FW Barrelworks Wild Weisse Berliner Weissbier.
But one particular brewery’s names caught my eye at EBF—for all the wrong reasons. Short’s Brewing offered more different beers than any other brewery at EBF, and about half of them sported names that immediately turned me off. In fact, I didn’t try a single one of Short’s beers.
There was Sweet Taters, an American Brown Ale; Stray Cat Street Fighting for the Devil, an old ale; Bloody Beer, a fruit/vegetable beer; Short’s Keylime Pie and, quite possibly the worst name for a beer I have ever heard: Ben’s Asthma, a Russian imperial stout.
Before you drop a comment to let me know what an asshole I am for putting Short’s on the spot, I want to clarify two things: 1) I am well aware that I am an asshole; and 2) this post is really meant in jest. I have nothing against Short’s or its beers. I just don’t like the names. I didn’t skip Short’s beers because I don’t like their names. I skipped them because I’ve already tried most of them. Okay, I haven’t tried Ben’s Asthma, but I honestly have no desire to drink a beer named after a breathing condition.
Ribbing aside, Short’s makes some quality brew. I’m particularly fond of its Huma Lupa Licious IPA, and it’s unique The Soft Parade strong ale with a shitload of berries is also worth a try if that’s your thing.