I’ve been drinking beer from Dogfish Head Craft Brewery for nearly a decade. I remember the first bottle of Dogfish 90 Minute IPA I drank at an Irish pub called the Squealing Pig in Boston’s Mission Hill neighborhood. It blew me away and sparked a love affair with hops and IPA.
I support Dogfish first and foremost because it brews great beer. But I also support the brewery because it’s a cool, socially responsible company with a sense of humor that genuinely cares about and values its customers. (Read, “5 Funky Facts I Learned About Dogfish from Founder Sam Calagione’s Book,” for more on Dogfish.)
Case in point: I purchased Dogfish’s new Spiegelau IPA glass the day it was released via Dogfish’s online store. Less than a month later, my glass cracked while I was hand washing it under very hot water. I didn’t drop the glass. I didn’t bump it. It didn’t shatter. It just cracked straight down its side, from the rim of the glass to close to the bottom of its “bowl.”
I tweeted about the incident, and Dogfish quickly responded, asking me to send details to its customer support account. I did so, received an email response within 24 hours and a new Dogfish IPA glass in just a few days.
Dogfish didn’t have to send a new glass; I honestly didn’t expect to get another one for free. Glasses break, right? Especially when people are drinking alcohol out of them.
That said, I also probably would not have purchased another Spiegelau IPA glass. I collect beer glasses. I own other Spiegelau glasses. I have other Dogfish glasses, and I have never had one break while simply washing it, without bumping it or anything. This makes me question the viability of the design of the IPA glass. Its features work just as Dogfish, its partner in design Sierra Nevada and Spiegelau intended them to. It provides an quality IPA drinking experience. But the glass is so thin along its rim that I bet I won’t be the only person to see their IPA glass break for no good reason.
Time will tell, but I’m still dubious. Either way, I appreciate the new glass. And even more, I appreciate the gesture of good faith. Thanks Dogfish. (Shout out to Janelle at Dogfish who responded to my email and quickly sent along a new glass.)