Category Archives: Budweiser

Chilled – Not Frozen – Craft Beer is Happy Craft Beer

Novelsit Haruki Murakami with a frozen Budweiser can

“[A] cold beer at the end of the day is the best thing life has to offer. Some choosy people say that a too cold beer doesn’t taste good, but I couldn’t disagree more. The first beer should be so cold you can’t even taste it. The second one should be a little less chilled, but I want that first one to be like ice. I want it to be so cold my temples throb with pain. This is my own personal preference of course.”

– Haruki Murakami, The Wind-Up Bird Chronicle

Freezing, ice-cold beer may be Mr. Murakami’s preference–or the preference of the character who’s speaking in his novel, The Wind-Up Bird Chronicle. But it sure isn’t mine.

Call me “choosy,” but unless I’m drinking Budweiser or some other watered-down, poor-tasting brew, I’d rather drink it chilled or close to room temperature.

That’s just my own personal preference of course.

The colder the beer, the less you can taste it. Ice-cold liquids numb your taste buds. That’s a fact, and one you can easily test. Just do a side-by-side tasting of a freezing cold brew and a room temperature one. Now, if you choose to drink shitty beer, than freezing cold may be the way to go. But with so much good beer on the market, you’re doing yourself a disservice by not truly tasting and savoring it.

UBN

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AB InBev Responds to Watered-Down Budweiser Lawsuit with Snide Ad, Lies

AB InBev's watered down Budweiser ad

I’ve blasted AB InBev and Budweiser many times on this blog. And every time I sling harsh criticism at Budweiser, creepers come out of the woodwork to blast me for blasting Budweiser because it is apparently a beer-snob thing to do. It’s also apparently cool to defend Budweiser these days, because Budweiser’s brewmasters are actually talented brewers who create a remarkably consistent product on an insanely huge scale, which, I am told, takes real skill.

I’ll give AB InBev and Budweiser that much. They do a great job of creating cheap, shitty-tasting beer. Lots of people love Budweiser, and that’s all fine and good—lots of people love McDonald’s food, but I wouldn’t say McDonald’s serves good grub. I have family members who turn down the expensive craft brews I bring to functions for Bud Light. But the people who faithfully drink Bud products are usually more interesting in price and the ability to buy large quantities in a single, discounted pack. These people typically want non-challenging brew that tastes just like it did when they first drank it in high school. Good for them.

But I digress.

AB InBev is currently being accused of false advertisement and sued for watering down its Budweiser beer and therein offering a lower alcohol content than its bottles/cans suggest, according to Boston.com. In response to the claims, AB InBen ran a big ol’ ad in 10 newspapers last Sunday. (See above image.)

I won’t get into the merits or lack thereof in the case against Budweiser. I don’t really give a shit. Not a single one. The ad points out that the company has donated millions of cans of water to the American Red Cross and other disaster relief causes. And that’s admirable. But its donated water has absolutely nothing to do with the charges filed against the company.

The text at the bottom of the ad sums up why I harbor such harsh feelings toward AB InBev and its Bud Mud: The company is sketchy.

“[T]he beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions ever.”

That is complete bullshit. The adjuncts AB InBev uses, such as corn and rice, to reduce the costs of its brewing process are the definition of shortcuts and exceptions, are they not? Using a cheaper, inferior product to cut costs is a clear shortcut.

I also honestly have trouble believing that Budweiser’s talented brewmaster believe that they couldn’t make better beer than the low-quality lager they sell under the Budweiser name. Those brewers may love Budweiser and drink it regularly. But the best beer they could make? I doubt it.

UBN

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Budweiser Pretends It Makes Good Beer with Brewmasters’ Project 12 Sampler Pack

Budweiser Project Twelve Sampler Pack Beer

Anheuser-Busch and its King of Shitty Beers, Budweiser, plan to release a 12-pack sampler of three new “craft” beers on October 29. Something tells me they’ll taste a lot like all of the other crap beers Budweiser brews.

The Budweiser Brewmasters’ Project Twelve sampler will feature three “Zip Code beers” that were named based the zip codes of the Budweiser breweries where they were created. The three beers will be as follows:  Budweiser Batch No. 91406 (Los Angeles), a deep-amber lager with 6-percent alcohol by volume (ABV); Budweiser Batch No. 63118 (St. Louis), a deep-golden pilsner with 6-percent ABV; and Budweiser Batch No. 23185 (Williamsburg, Va.), a bourbon-cask lager with 5.5-percent ABV.

The three beers were created as part of Budweiser’s Project 12, in which brewers from each of A-B’s 12 Budweiser breweries collaborated to create 12 beers, which were then tasted by “tens of thousands of consumers.” The company narrowed the total number of beers down from 12 to 3 based on taster feedback, and it is packaging the 3 most popular brews.

To be fair, I haven’t tried any of Bud’s new Project Twelve beers, so I can’t accurate say whether they’re just more of the same poor-quality swill from Budweiser. That said, I don’t think I’d waste money on any of them anyway, so I’ll probably never know.

Find more information on Budweiser’s Project Twelve sampler pack on Anheuser-Busch.com.

UBN

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