AB InBev Responds to Watered-Down Budweiser Lawsuit with Snide Ad, Lies

AB InBev's watered down Budweiser ad

I’ve blasted AB InBev and Budweiser many times on this blog. And every time I sling harsh criticism at Budweiser, creepers come out of the woodwork to blast me for blasting Budweiser because it is apparently a beer-snob thing to do. It’s also apparently cool to defend Budweiser these days, because Budweiser’s brewmasters are actually talented brewers who create a remarkably consistent product on an insanely huge scale, which, I am told, takes real skill.

I’ll give AB InBev and Budweiser that much. They do a great job of creating cheap, shitty-tasting beer. Lots of people love Budweiser, and that’s all fine and good—lots of people love McDonald’s food, but I wouldn’t say McDonald’s serves good grub. I have family members who turn down the expensive craft brews I bring to functions for Bud Light. But the people who faithfully drink Bud products are usually more interesting in price and the ability to buy large quantities in a single, discounted pack. These people typically want non-challenging brew that tastes just like it did when they first drank it in high school. Good for them.

But I digress.

AB InBev is currently being accused of false advertisement and sued for watering down its Budweiser beer and therein offering a lower alcohol content than its bottles/cans suggest, according to Boston.com. In response to the claims, AB InBen ran a big ol’ ad in 10 newspapers last Sunday. (See above image.)

I won’t get into the merits or lack thereof in the case against Budweiser. I don’t really give a shit. Not a single one. The ad points out that the company has donated millions of cans of water to the American Red Cross and other disaster relief causes. And that’s admirable. But its donated water has absolutely nothing to do with the charges filed against the company.

The text at the bottom of the ad sums up why I harbor such harsh feelings toward AB InBev and its Bud Mud: The company is sketchy.

“[T]he beer in your hand is the best beer we know how to brew. We take no shortcuts and make no exceptions ever.”

That is complete bullshit. The adjuncts AB InBev uses, such as corn and rice, to reduce the costs of its brewing process are the definition of shortcuts and exceptions, are they not? Using a cheaper, inferior product to cut costs is a clear shortcut.

I also honestly have trouble believing that Budweiser’s talented brewmaster believe that they couldn’t make better beer than the low-quality lager they sell under the Budweiser name. Those brewers may love Budweiser and drink it regularly. But the best beer they could make? I doubt it.

UBN

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3 thoughts on “AB InBev Responds to Watered-Down Budweiser Lawsuit with Snide Ad, Lies

  1. I agree on all counts, and I do feel bad for the (probably) awesome brewers who work there. With respect to their claim it’s the best beer they know how to brew… maybe if they qualified that as the best light American lager they know how to brew, as I believe those megabeercorps regularly win in that category at GABF. I bet their brewers can make some damn delicious beer if they wanted to.

    • Agreed. But it didn’t quality the statements with something like “best light lager” or “best adjunct lager.” That’s what really rubbed me the wrong way about this ad. To say that Budweiser is the best possible beer that the company’s brewmasters can make just seems like an outright lie.

      UBN

  2. Excellent point. It is quite disingenuous.

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