UPDATE: Hours after I published this post, Stone officially announced Enjoy By 04.01.13 IPA. And BeerPulse.com’s report on the markets that will get the latest Enjoy By batch was mostly accurate, with the exception of one market. North Carolina will also be getting Enjoy By 04.01.13, and I added that market to the list below. (In bold.) Hit Stone’s website for the official details. Can’t wait to get me a couple of bottles of Enjoy By 04.01.13.
Yesterday, brew news site BeerPulse.com posted what it claims are the markets for the next version of Stone Brewing Co.’s Enjoy By IPA. I’m a bit hesitant to post this information here, because it hasn’t been confirmed by Stone—in fact, Stone hasn’t even announced the next Enjoy By IPA at all. And there was also a bit of confusion on my blog regarding the last version, Enjoy By IPA 02.15.13. But BeerPulse.com is generally reliable, so I’m listing the following alleged markets for Enjoy By 04.01.13 with the caveat that they are not official at this point. (Note: I love Enjoy By IPA. Read this to find out why.)
Here we go:
- Connecticut
- Delaware
- Georgia
- Indiana
- Kentucky
- Maine
- Maryland
- Massachusetts
- Michigan (Detroit & Ann Arbor)
- New York (NYC & burbs)
- Northern California (Bay Area)
- North Carolina
- Ohio
- Rhode Island
- Southern California
- South Carolina
- Texas
- Vermont
If the information turns out to be accurate, Stone is sending Enjoy By back to a number of markets that already got earlier releases of the beer, in some cases because those markets showed the most support on social media channels including Twitter and Facebook. Texas, Massachusetts and Missouri showed the most social support for Stone Enjoy By 12.21.12, and the brewer said at the time that it would be sending more Enjoy By to these areas, so it certainly stands to reason that Enjoy By 04.01.13 is headed to these markets—especially since Enjoy By 02.15.12 was not shipped to Texas, Massachusetts or Missouri.
BeerPulse.com says Stone should start shipping the beer in the coming week or two for late February availability, and if this holds true, Stone should announce the beer in the near future. I’ll confirm—or correct—the details here as soon as I can.
UBN
Via BeerPulse.com
Urban Beer Nerd 
It’s awesome that Missouri was third in the Enjoy By social campaign thingy (whatever you want to call it), yet we did not get 02.15.13 and it doesn’t look like we will be getting 04.01.13.
I know Missouri is really bad about approving labels, for example, we didn’t get Vertical Epic 12.12.12 until near the end of January. As you pointed out, we did get Enjoy By 12.21.12, so I don’t understand why we haven’t received the last two editions of Enjoy By.
Oh well, we have plenty of other beer to enjoy here.
Cheers, man!
Hey Danny,
You have a good point. I just reached out to Stone for a comment on why Massachusetts and Texas are getting the next batch of Enjoy By but Missouri apparently isn’t. I’ll drop another comment on this post if/when I hear back from them. Until then, cheers buddy.
UBN
I just got the following response from Stone PR in reference to my question about why Missouri isn’t getting the latest batch of Enjoy By:
“As we’ve stated in the past, our decision to release Stone Enjoy By IPA to specific areas comes down to a number of other factors. Missouri had a strong turnout in the Stone Enjoy By 12.21.12 IPA round, and we are taking that into consideration for future releases of the beer.”
Translation: Because.
UBN
Reblogged this on Good Beer Better Hats.