Earlier this month, Stone Brewing Co. announced the markets in which the latest batch of its stellar Enjoy By IPA will be available. The company posted a confusing blog entry to introduce the beer and the markets, and it mentioned the little social media promotion it used when the last batch of Enjoy By was released.
I wrote a blog post listing the markets, and I reached out to Stone via Twitter for some clarification on whether or not the states that “won” the social media contest-deal would get the latest batch, Enjoy By 2.15.13, because I thought that was the point of the whole promotion. Stone sent me a direct messaging saying the winning states, Texas, Massachusetts and Missouri, would indeed be getting more Enjoy By. And since I asked specifically if these states would be getting the 2.15.13 batch, I thought Stone’s response meant that these three states would be on the Enjoy By 2.15.13 distribution list. I then updated my blog post with the new information
But apparently I was wrong. And I’m a bit pissed off. I’m not pissed that I won’t be able to get any Enjoy By 2.15.13 in my home state of Massachusetts. It’s just beer. (Okay, I’m a little pissed about that.) I’m pissed Stone told me that the beer would be coming to the three states I asked about. I reported that on my blog, which makes me look foolish for posting misinformation. I take this blog very seriously, even if it is just a silly beer blog. I value every reader, and I hate posting misinformation.
Looking at Stone’s Twitter response, I see that it could mean Massachusetts will get more Enjoy By IPA at a later date, and not the Enjoy By 2.15.13. But I asked Stone specifically about this batch. (See the Twitter conversation above.) And apparently it was never coming to my area—or Texas or Missouri.
Anyway, I apologize for the confusion. I’m a big fan of Stone, but I’m not pleased. If they didn’t make such damn good beer (read my review of Enjoy By 12.21.12 here) I might be inclined to boycott them…or at least talk shit on this blog and on social network.