Stone Announces Markets for Enjoy By 2.15.13 IPA

Stone Brewing Co. Enjoy By IPA 2.15.13
Update 2: Sooo, MA, TX and MO will NOT get Enjoy By 2.15.13 IPA. Read this post for more information. I’m sorry for the confusion.

Update 1: I just heard back from Stone, and MA, TX and MO will be getting Enjoy By 2.15.13 IPA. Thank God. (I live in Boston, and I need more Enjoy By.)

Stone Brewing Co., maker of the much-lauded—and hyped up—Enjoy By IPAs today announced the 10 markets in which its next Enjoy By IPA, 2.15.13, could be released. I say “could be” because the company’s blog post isn’t exactly clear on the subject. It states that the following markets are “in contention for Stone Enjoy By IPA 2.15.13.” But it also states that Texas, Massachusetts and Missouri showed the most social media engagement while the last version of the IPA, Enjoy By IPA 12.21.12, was still on shelves, so it’s unclear if these states will get the next batch of Enjoy By IPA or not. (Read my review of Stone Brewing Co. Enjoy By 12.21.12 IPA here.)

Anyway, here’s the list:

  • Arizona
  • Oregon
  • Idaho
  • New Mexico
  • Virginia
  • Washington
  • Philadelphia, PA
  • Pittsburgh, PA
  • Sacramento/Lake Tahoe, CA
  • Washington, D.C.

I’ve reached out to Stone via Twitter for clarification, but who know if they’ll actually respond. Regardless, the next batch of Enjoy By IPA is scheduled to be bottled on Friday, January 11, and that’s good news anyway that you look at it. You can learn more about Stone’s Enjoy By IPA 2.15.13 on the company’s website.

UBN

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4 thoughts on “Stone Announces Markets for Enjoy By 2.15.13 IPA

  1. SB says:

    I contacted several craft beer stores in the Boston area and they said they will NOT be receiving Enjoy by 2.15. I’m totally confused and disappointed by this : /

  2. Stone told me that Massachusetts would be getting Enjoy By 2.15.13 IPA. They didn’t say Boston specifically, but I found a ton of bottles of the 12.21.12 Enjoy By in Boston in November and December. The latest batch hasn’t arrived in stores yet, I don’t think, so keep an eye out. And if I find some in Boston, I’ll post where on this blog entry. I will be pissed if Boston doesn’t get any, but I think it will; I don’t think Stone mistakenly told me it was shipping to Massachusetts.

    UBN

  3. […] I wrote a blog post listing the markets, and I reached out to Stone via Twitter for some clarification on whether or not the states that “won” the social media contest-deal would get the latest batch, Enjoy By 2.15.13, because I thought that was the point of the whole promotion. Stone sent me a direct messaging saying the winning states, Texas, Massachusetts and Missouri, would indeed be getting more Enjoy By. And since I asked specifically if these states would be getting the 2.15.13 batch, I thought Stone response meant that these three states would be on the Enjoy By 2.15.13 distribution list. I then updated my blog post with the new information […]

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