BeerAdvocate.com just posted what I think is the first image of its upcoming, official BeerAdvocate mobile app on Twitter. It’s unclear when exactly the application will be released, but it is apparently “in development.” And the apps will be Web apps, meaning they’ll run in the mobile browser and will work on all platforms. (There are some disadvantages to Web apps vs. true mobile apps—they cannot take advantage of certain device features, such as notifications, for example—but at least the BeerAdvocate apps won’t be restricted to just one or two platforms.)
The app is noteworthy because though BeerAdvocate.com is probably the single most popular beer-related website on the Internet, it does not have a mobile app. Third-party mobile developers have created BeerAdvocate.com mobile apps in the past, and some were even distributed via major app stores including Google’s Play Store. But they were quickly, removed, presumably at BeerAdvocate’s request.
BeerAdvocate’s mobile app could also have a direct impact on similar beer apps such as Untappd, my personal favorite beer app, due to BeerAdvocate’s massive user base. (Just last week, BeerAdvocate.com’s Todd Alstrom tweeted that the site is now serving up around 800,000 views per day on average.)