Today Stone Brewing Co. announced via Facebook and Twitter that its new Enjoy By IPA is now shipping to ten states. Stone Enjoy By 12.21.12 IPA is the third Enjoy By IPA the brewery released this year, and it will be available in the following markets: Southern California, Central Coast California, Northern California, Illinois, Indiana, Iowa, Kentucky, Massachusetts, Missouri, New Jersey, New York City and Texas.
From Stone’s Facebook page:
“STONE ENJOY BY 12.21.12 IPA IS ON ITS WAY!
That’s right…a new wave of vibrant freshness and incredible hoppiness will soon be washing over the country…for purchase by those seeking the ultimate in instant beery gratification.”
And from StoneBrew.com:
“Let us present to you a new, devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’ll get this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’re sending a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.”
The initial Enjoy By 09.21.12 IPA was available only in Southern California, Chicago and New Jersey, and the second version, Enjoy By 11.09.12 shipped only to Colorado and Ohio, so Enjoy by 12.21.12 will be the most widely distributed version to date. And I’m extremely glad to see it will be hitting my home state of Massachusetts. She will be mine. Oh yes, she will be mine.