Yesterday, Delaware-based Dogfish Head Craft Brewery announced a new collaboration between it and The Grateful Dead, the 60s jam band that just won’t quit. (I didn’t even know that any of those dudes were still alive until Phil Lesh and Bob Weir sang the national anthem at the Cardinals/Giants MLB NCLS game on Monday.)
From Dogfish Head’s website:
“Working in that happy place between creative ideas and like-minded people, the off-centered brewery and free-spirited band have been trading ideas for a beer they’re calling ‘American Beauty.’ They’ve settled on a strong pale ale with all-American hops and barley, and now they’re asking their loyal fans to suggest a special ingredient – and the Dead-inspired story behind it.”
The idea is for Deadheads to suggest ingredients that have some sort of Grateful-Dead-related sentimental value to them that would work well in a strong pale ale.
More from Dogfish:
“Did you trade a bushel of fresh clementines for tickets to a two-night-stand at Long Beach Arena? Or maybe your dad first laid eyes on your mom sipping a cup of green tea in the parking lot of the legendary Cornell ‘77 show? Jog your memory, tell the story, and suggest the ingredient at the heart of that story. You could help bring this counterculture collaboration to life.”
I’m not a Dead fan, and the only two Dead songs I can think of are Scarlet Begonias and Casey Jones. I guess the begonias could work as a beer ingredient, but I’m guessing Dogfish won’t want to use cocaine. Deadheads interested in offering up legitimate suggestions should check the Dogfish website in the future for additional details. The American Beauty beer is expected to be available on tap and in bottles in October 2013.
Dogfish Head and its Founder Sam Calagione have participated in quite a few collaborations recently, including Liquid Breadfruit, which it made along with Maui Brewing Co., and Rhizing Bines, which it’s in the process of making with Sierra Nevada Brewing Co. The brewery has worked with other brewers on limited release beers for years, but it seems like Dogfish is ramping up its collaboration efforts.
For more on Dogfish and Calagione, read “5 Funky Facts I Learned about Dogfish from Founder Sam Calagione’s Business Book” and “Sam Calagione on the Difference between Beer Snobs and Beer Geeks.”