Must we fast-food-ize everything that is good and pure, America?
If the new Samuel Adams Octoberfest Milkshake from burger-chain Red Robin is any indication, the answer is, yes, absolutely.
Starting today and lasting through November 11, Red Robin customers will be able to purchase a Samuel Adams Octoberfest Milkshare, which is made with soft serve ice cream, Samuel Adams Octoberfest draft beer, vanilla and caramel.
From a Red Robin press release:
“A sip of this one-of-a-kind shake will rouse a round of toasts and solve one epic food dilemma, right up there with coffee or tea, onion rings or French fries, and soup or salad. The Octoberfest Milkshake offers a sweet solution – a milkshake and beer – in, one satisfying drink.”
Seriously? Has anyone ever truly craved both a craft beer and fucking milkshake? I’ve heard of Guinness floats, and though I haven’t actually had one, I could see how they might be tasty, or at least interesting. I honestly don’t have any inclination at all to try an Octoberfest Milkshake, and because there isn’t a Red Robin within 20 miles of the city of Boston, I don’t think I’ll get the chance to in the next month anyway.
What a terrible way to treat a fine craft beer. I can’t imagine that Jim Koch is very pleased with the idea.
(Image credit: Reuters)